We make the best jeans we can

When you wear something this often, they just gotta be great, right? Our customers feel a passion for our product and a loyalty to our brand that inspires and energizes us. It’s the personal connection we strive for every day. And there’s nothing better than seeing how customers wear their favorites.

Do one thing well

We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it.

The beginning

In 2010 founders David and Hannah Jackman open the first store in San Francisco. Within 2 years sales reach $2 million. Our second store opens. Beard Inc. goes public.


The first Beard Denim store in Canada opens in Vancouver, British Columbia, and becomes the second largest denim brand in Canada. Beard Denim outlet stores launch.


Beard Denim launces online, and opens 12 more stores in Canada. The first stores in Japan open in Tokyo and Yokohama. Beard Denim opens first frnachise stores, in the Middle East and Southeast Asia. Beard Inc. acquaires a Fitnica, a women's activewear company. Beard Denim celebrates 3 years in business.


Already in nearly two dozen countries, international expansion continues to Italy, China, Australia and beyond.

Our Factory

We’re not big on trends. We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials for our timeless products.

"My favorite denim. To me, style is that perfect pair of jeans that are comfortable and make you feel good about yourself. I can wear my Beard denim to work and to go out."

Jessica Storer